![]() This was due, in part, to the end of the NBA and NHL seasons, as sports remain one of the biggest draws for cable viewers.Īnother factor of streaming growth that Nielsen pointed out is digital TV subscriptions. On the other hand, cable viewership decreased by around 2 percent in July. This is great news for Netflix, which is struggling with a loss of longtime subscribers. Image: NielsenĪnd 11 billion more minutes were spent watching Virgin River and The Umbrella Academy. Viewers watched nearly 18 billion minutes of Stranger Things in July, thanks to the release of the latest season. This was helped in part by major releases on Netflix. ![]() Viewers watched an average of more than 190 billion minutes of streamed content per week. It comes as streaming viewing saw an increase of around 3 percent from June. New data recently published by Nielsen has revealed that Americans watched more TV content through streaming platforms than they did on cable last month.ĭespite the rapid growth of streaming services over the last few years, this is the first time that streaming has been number one in this category. ![]() Streaming has taken over cable with the highest percentage of TV watch time for the month of July for the first time ever. It was almost inevitable, and the time has finally come. ![]()
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